Documentary Modules

Four modules have been created that detail the extent and effect that pharmaceutical marketing may have on prescribing behaviors.  The content includes information on the FDA and the drug approval process, promotions and marketing activities by pharmaceutical companies, and the ethical dimensions of prescribing. Experts from the fields of nursing, medicine, bioethics, health care policy and journalism are interviewed in the documentary. Dramatic vignettes are also presented with a humorous interplay in order to create a format that is educational, thought provoking and entertaining.

Go to Module One